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What is SEO?

Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.

As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in

If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.

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Best SEO BOOK On The Web

This book functions as a boiled-down approach to understanding the fundamentals of search engine optimization. MPFX provides detailed explanations on everything from how sites are ranked, how to use linking effectively, to indexing, local search results, using social networks, giving insight on reputation management, advertising with pay-per-click options, as well as the latest tracking tools. Called an essential "first step" for any business looking to increase their presence online, this book provides helpful insights on how to develop a website with indexes and directories that will be search-engine friendly. MPFX book will walk you through the entire process of understanding the general ins and outs of how this industry works.

1. Intention is everything.

You no longer need an exact keyword to offer a relevant search result, says Cyrus Shepard, director of audience development at Moz. “In the old days, it was about getting the click. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site? Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent.”

2. Keywords aren’t the be-all and end-all.

Including keywords in headlines is becoming less important, Shepard says. “Google has gotten better about interpreting meaning. It used to be that if you wanted to rank for ‘best restaurants,’ you had to say ‘best restaurants’ three or four times. It’s still helpful to mention ‘best restaurants,’ but the semantic meaning is becoming much more important. Now you can just talk about great dining experiences, and the search engines will pick up on it.”

3. Focus on the user experience.

Thus, original content is becoming more important than ever, says Rhea Drysdale, CEO of Outspoken Media Inc​​​​., a Troy, N.Y.-based SEO consulting firm. “The more original content that you can produce—whether it’s an image or a video, or long-form content, anything you can put together that’s going to justify someone wanting to read it or share it—the better.” While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

forex alert

What is SEO?

Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.

As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in

If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.

BUY IT NOW AND INCREASE YOUR SEO

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